The psychotherapist, Sigmund Freud first suggested that certain words have the power to reach into, and alter, our subconscious. This idea was seized upon by businessman, James T. Mangan, who, after considerable research and experimentation, wrote his book, The Secret of Perfect Living, although it didn’t sell very well at the time. The reading public was not ready for such a radical concept. They are now, and it's back in print.

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So, what are Switchwords? Well, they are just words—simple, everyday words. No-one is certain exactly how they work, but it is likely that it is connected to the vibrational frequency of the word. The meaning of the word is not important—it may be related to its function or it may not. Switchwords are the WORDS which can quickly switch your energy from one dimension to the other dimension. It means that words have the power to change your energy. All words can become Switchwords. All words have some power to become Switchwords. So it is very simple to understand that those words which have the power to switch your energy are called Switchwords for you.

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‘Switchwords are powerful, uniquely chosen words that switch on your subconscious,’ says Liz Dean, author of the Amazon Number 1 bestseller Switchword: Use One Word to Get What You Want. ‘They flip a switch in your beliefs and behaviour at a deep level so you connect with your goals and attract what you want in life.’ That can be anything from making your business a success to writing a book, reaching for a good idea, speaking in public or even enhancing your reputation.